We’ve been settling.
After seeing that shoes weren’t being made with our feet in mind, we set out to reimagine footwear with the core principals of minimalism, quality, and responsibility in mind.
Minimalism for us was stripping away the old DNA of traditional shoe making to use only what’s needed. Instead of nearly two dozen pieces bonded together, our shoes are made of just two recyclable components. And rather than nailing and gluing them together using toxins and screws, our assembly method keeps each piece in the perfect embrace while allowing for disassembly and recyclability. The world’s complicated enough, beauty is in simplicity.
Quality starts with materials and embodies our design. Our all-in-one adaptive platform is made out of a newly engineered performance material with the resilience and support of a running shoe.
3D printing is the technology that allows us to take minimalism and quality to the next level. It allows us to make our shoes from the inside out rather than from the bottom up, so they are lighter, more durable, and more supportive. We print only what’s needed, making on-demand and close-to-market locally, and with a second life in mind.
Responsibility for us means designing with intention from concept to production. It means making products that not only last but have an end of life plan. We encourage you to return your HILOS because every part of your shoes is made to be disassembled and reused. In exchange, we offer a sweet discount for next time.
We started HILOS to chart a new path, because we don’t need 2000 gallons of water to make a pair of shoes, nor do they need to be made overseas and shipped to warehouses to sit in inventory.
Fashion retail is the fourth more polluting industry in the world, accounting for a quarter of the worlds chemical use and 20% of all water pollution. With one out of five pairs of shoes made going straight to the landfill, enough is enough.
To us, sustainability means making longer lasting products that are engineered for disassembly and designed for reusability. Our shoes use less than 15% of the water that traditional footwear takes to produce. It means thinking of the complete life cycle starting at the concept stage. It’s not an after-thought or a badge of honor, it’s a lifestyle.
With responsibility comes honesty, and we’re not perfect. We still have a ways to go on our journey to circularity. A second life is good, but complete biodegradability is better. And so are regenerative farming approaches that allow tanneries to become carbon positive.
This is just the beginning for us. It’s not enough to be carbon neutral. We believe in building a future of personal, made-to-demand, regenerative products, and that starts with your shoes.